Watch out for greewashing!

Greenwashing in cosmetics means "eco-dampening" and is about misleading consumers looking for natural and organic products. Cosmetic companies want to increase their

In cosmetics, greenwashing consists in misleading consumers who look for natural and eco-friendly products. Cosmetic companies want to increase their profits from the sales of cosmetics, so they often advertise their products as “eco-friendly”, “bio” or “natural” and use various marketing gimmicks.

Are true™ cosmetics natural or eco-friendly?

Our mission is to create cosmetics for modern men by using high-quality ingredients that combine innovative scientific findings and plant ingredients.

The formulas of our cosmetics are not exclusively organic or natural, because they combine high-quality natural plant ingredients with synthetic ingredients, discovered by high-tech biotechnology.

We use the terms “natural” or “eco-friendly” with caution and attention because they are often used in cosmetic marketing just to draw the consumer’s attention. Many unfair manufacturers take advantage of it to sell their products, decorating them with pretty green leaves that are supposed to resemble popular marks granted by certifying institutions. When cosmetics are referred to as natural and eco-friendly, it should be related to the implementation of relevant practices, from the acquisition of active ingredients, to the production process, all the way through to packing.

Even though there are cosmetics whose ingredients are 100% natural, due to the lack of preservatives, their shelf life is short and they must be stored in the fridge. However, the majority of eco-friendly, natural and organic cosmetics contain over 90% natural ingredients (often up to 97%), whereas the remaining 3% are preservatives that prevent the growth of bacteria. In this way, they ensure microbiological safety, which allows us to use a given product for a few months after it is first opened.

Our products do not contain: · ingredients of animal origin, · mineral oils, · parabens, · paraffin oil, · sulphates, · SLS, · SLES, · DEA, · alcoho

Does true™ test its products on animals?

None of our products or their ingredients was tested on animals. true™ cosmetics for men do not contain any ingredients of animal origin.

You may be interested in



Trust others who have tried it!

Hard to choose the best men's cosmetics? Trust your fellow countrymen! When choosing Polish cosmetics for men true™...

Yes, are we thick-skinned?

A man's skin is 25% thicker than a woman's. However, this does not mean that it does not require protection from external factors....

Is men's skin ageing later?

True! Men start to age later, but their wrinkles are definitely deeper and more visible than women's.

brand partners true

We owe our dynamic growth, among others, to press publishers, beauty salons and drugstores. Thanks to you true™ men skin care reaches a new level every day. Thank you.

We are the best on the market cosmetics market

We have Golden Pearl of the Cosmetics Market and a prize for Debut of the YearWe have created for you truly effective cosmetics based on the knowledge, achievements of biotechnology and science.

Where can you find us?

FerrumLabs S.A.
with registered office in Warsaw,
12/3 Puławska St,
02-566 Warsaw, Poland
VAT: PL5213930091
[email protected]

Copyright © 2019-2023 true™ All rights reserved.

true bestsellers

Everything the delicate eye area dreams of. It diminishes fine lines and visibly refreshes the look, reducing dark circles and under-eye puffiness.

Before you leave, leave us your email

We will send you the code
for 15% discount! True!

15% on a good day!

Nice to see you in our store. Enter your e-mail address and receive a voucher for your first shopping!