Beware of eco-deception!
Greenwashing in cosmetics translates loosely to "eco-deception," and it involves misleading consumers who are seeking natural and ecological products. Cosmetic companies, aiming to increase their sales profits, often advertise their products as "eco," "bio," or "natural" through various marketing tricks.
Are true™ cosmetics natural or ecological?
Our mission is to create cosmetics for modern men using high-quality ingredients that combine innovative scientific discoveries with plant-based components.
The formulas of our cosmetics are not exclusively organic or natural, as they combine high-quality natural plant ingredients with synthetic ones - the effects of high-tech biotechnology.
The terms "natural" or "ecological" are used cautiously and with attention, as they are often employed in cosmetic marketing solely to attract consumer attention. Many dishonest manufacturers exploit this to sell their products, decorating them with pretty green leaves that are meant to resemble popular certifications. Naming cosmetics as natural and ecological should be associated with the use of appropriate practices from the collection of active ingredients through the entire production process to packaging.
Although there are already cosmetics that contain 100% natural ingredients in their formulas, due to the lack of preservatives, they have a short shelf life and must be stored in the refrigerator.However, most eco-friendly, natural, or organic cosmetics consist of over 90% natural ingredients (often even 97%), while 3% are preservatives that protect the product from bacterial growth. By ensuring microbiological safety, they allow us to use the product for several months after the package has been opened.
All products in our offer are free from:
· animal-derived products
· mineral oils,
· parabens,
· paraffin oil,
· sulfates,
· SLS,
· SLES,
· DEA,
· alcohol
Does the true™ brand test on animals?
None of our cosmetics or their ingredients have been tested on animals. true™ men's cosmetics do not contain animal-derived ingredients.
